ASICS

ASICS has launched a campaign titled 15 Minute Weight Loss. It challenges the idea of a "quick fix." The campaign is designed to highjack SEO and redirect searches for “weight loss exercise” to ASICS content celebrating the mental benefits of movement. I developed a video to both showcase and explain the campaign. 

MADE IN 2024 AT BORN05
CLIENT: ASICS UK / GOLIN LONDON
SERVICES: EDIT, MOTION